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Now Smell This: Shrink Labels

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By: Jamie Matusow

Editor-in-Chief

Gilbreth’s Rub ‘N Smell shrink labels provide a distinctive multi-sensory on-the-shelf experience with an aroma preview. Consumers gently rub the label to activate tiny embedded fragrance beads representative of the product’s scent. Labels are dormant until activated by a gentle rubbing motion. Successive repeat rubbings do not impair its ability to release aroma, nor do they have any effect on the printed graphics, according to the company.

More information: www.gilbrethusa.com.

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